We generally recommend quantitative research when our clients need statistically significant, projectable data on a specific topic. We use SPSS, the premier statistical software, for quantitative data analysis. The results are then presented to our clients in PowerPoint format, accompanied by a clean data file in Excel or other formats.

While we primarily use online surveys for quantitative research, we also conduct telephone or mail surveys when appropriate. We are affiliated with an excellent CATI (Computer-Aided Telephone Interviewing) center, and we train and manage the callers closely.

We also combine methodologies when appropriate. Sometimes we use the telephone to recruit low-incidence targets for online surveys. It even makes sense to use all 3 methods at times. For example, we conducted a study to assess the effectiveness of our client's printed marketing materials. Respondents were initially surveyed over the telephone to measure unaided recall. The printed materials were then mailed to them so they could complete a detailed online survey. The ultimate result was a set of concrete recommendations to improve the design and content of the materials.