Outlook Research is a market research firm specializing in high-tech. All of us have extensive high-tech marketing experience, and we apply this knowledge to help our clients make tough business decisions through research. Many clients have told us that they appreciate our quick grasp of the topics to be addressed by the research and our actionable recommendations. These come naturally to us, since we were in our clients' shoes for many years.

Because we know - through first-hand experience - that decisions in high-tech must be made very quickly, we schedule our work to provide faster turnaround than most other research firms.

All of our research is customized for each specific client and research objective. We work with our clients to define and execute the optimal methodology for each project - qualitative, quantitative, or a mix of the two. The principals at Outlook Research manage every detail of the research. We write screeners, discussion guides, and surveys. We field the research ourselves. We crunch numbers and run cross tabs. And we write our own reports and presentations - there are no hand-offs to less senior staffers.

Our qualitative work revolves primarily around conducting focus groups and in-depth (one-on-one) interviews, in the US and international markets. On the quantitative side, most of our studies use online surveys for maximum speed and effectiveness.

We are a member of the Marketing Research Association and subscribe to its Code of Standards.